Growth
Five companies. The return sat in the website, the app, or search.
August 23, 2026 · BytePresence
These are not our clients. They are public companies that published what happened after they treated the site, the app, or SEO as the business — not as a brochure.
Photo: Clay Banks, via Unsplash
A website, an app, or SEO is often sold as a nice-to-have. The public record says otherwise. When the channel is how people order, reorder, or find you, it shows up as share of sales — not as a traffic screenshot.
The five companies below are not BytePresence work. We did not ship their stacks. The figures are from their filings and from published case studies. The point is the pattern: product plus a channel you can measure.
What they actually reported
Domino’s — website and app
More than 85% of U.S. retail sales in 2024 and 2025 came through digital channels. Pizza that used to live on a phone line now lives on a site and an app the company keeps redesigning.
Starbucks — mobile app
Mobile order is 31% of transactions at U.S. company-operated stores. Rewards members are about 58% of tender. The app is not a loyalty sticker. It is how a third of the tickets arrive.
Chewy — website and app
Autoship customers were 83.3% of net sales in fiscal 2025 — $10.5 billion of a $12.6 billion year. Recurring orders run through the site and the app, not through a one-off brochure.
ASICS — SEO
A 2023 organic programme across 11 European markets reported a 24.5% year-on-year lift in organic revenue, with informational content and category pages doing the work — not only brand terms.
Marks & Spencer — SEO
A 2023 link and visibility programme on target categories reported a 12.8% lift in non-brand organic revenue and 17.9% in non-brand organic traffic, in a year when category demand was not doing them a favour.
Photo: Jamie Park, via Unsplash
What the numbers are not
They are not a promise that a five-page site will print 85% of revenue. Domino’s spent years on ordering, tracking, and loyalty. Chewy’s Autoship is a subscription product. Starbucks’ app is tied to stores and Rewards. ASICS and M&S ran SEO against real catalogues, not a homepage and a hope.
They are also not our case studies. Our published work is on the Work page — eMediSkill and Cargo411 — with results only when they are ours to share. Borrowing someone else’s 10-K to look bigger is how studios get found out.
The pattern that is worth copying
- The channel is how the money moves: order, reorder, or get found — not a PDF of the brand.
- The site or app is a product: catalog, checkout, account, or ticket. Maintenance is part of the return.
- SEO pays when there is a page worth ranking and a conversion behind it. Traffic without an offer is a report.
- The figure you can defend is the one the company already published. Invented ROIs belong in ads, not in a case study.
If you need a website, an app, or search to do that kind of work — not a brochure — that is the conversation. If you need a chart that pretends five unnamed clients all doubled revenue, that is not.
