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Notes from the work.

Page 2 of 2 · 14 posts total.

Latest — page 2

A website is not a customer, SEO in the age of answers, architecture — written when there is a point worth making.

14 posts · 2 pages

A monitor filled with code — the work happens in a window you cannot see the size of

AI tooling

At some point, adding more instructions makes the AI worse.

The longer the conversation, the more careful you have to be about context. Most tools hide the meter. That is why we started TokenPulse.

August 23, 2026

A phone in hand — the product has to work here, not in a framework debate

Mobile

Neither React Native nor Flutter is better. Match the stack to the team.

We have shipped production apps in both. The question is not which framework is faster. It is what the team already knows, and what the product actually needs.

August 23, 2026

A desk of sketches and search notes — the page still has to be planned, not generated

SEO in 2026 and 2027 is still SEO. The model just sits in front of the results.

AI Overviews did not invent a new discipline. They sit on the same index. What still pays: a product with a story, blogs you could only write, earned links, crawlable pages — not an llms.txt.

August 23, 2026

A checkout at a counter — the return is in the order, not in the framework debate

Growth

Five companies. The return sat in the website, the app, or search.

These are not our clients. They are public companies that published what happened after they treated the site, the app, or SEO as the business — not as a brochure.

August 23, 2026

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